{"title":"JOICO","description":"Experience the radiant transformation of your hair with Joico, proudly offered by Image Beauty, your trusted salon distributor. Our carefully curated selection of Joico products invites you into a world of vibrant and healthy hair. Unleash the power of professional haircare, where innovation meets beauty, and every strand tells a story. Explore the art of transformative beauty with Joico, exclusively at Image Beauty.","products":[{"product_id":"joico-k-pak-reconstruct-shampoo","title":"Joico K-Pak Shampoo","description":"\u003ch2\u003eJoico K-Pak Shampoo\u003c\/h2\u003e\n\u003cp\u003eThis reconstructing shampoo replenishes amino acids and fills in damaged areas of the cuticle while hydrating and protecting with aloe and antioxidant Vitamin E. Your hair will become stronger and more resilient to external damage. Plus, because what’s been missing is being replenished, your hair will be more responsive to styling.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"10.1 oz","offer_id":28161459782,"sku":"IB19492","price":18.39,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":12246586622025,"sku":"IB51937","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/files\/074469517454_jpg.webp?v=1717702723"},{"product_id":"joico-moisture-recovery-shampoo","title":"Joico Moisture Recovery Shampoo","description":"\u003ch3\u003eJoico Moisture Recovery Shampoo \u003c\/h3\u003e\n\n\u003cp\u003eWhen your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Shampoo pours into each and every strand. Our rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.\u003c\/p\u003e\n\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses hair without stripping vital moisture\u003c\/li\u003e\n\u003cli\u003eHelps replenish loss moisture\u003c\/li\u003e\n\u003cli\u003eRestores smoothness \u0026amp; elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use:\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair. Lather and Rinse. Follow with Moisture Recovery Conditioner.\u003c\/p\u003e\n\n","brand":"JOICO","offers":[{"title":"10.1 oz","offer_id":39308835979337,"sku":"IB19489","price":16.79,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":39308836012105,"sku":"IB61611","price":34.79,"currency_code":"USD","in_stock":true},{"title":"128 oz","offer_id":40779321114697,"sku":"IB42317","price":97.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/shopping_934354e5-3e7e-4270-9c6d-6669e1b28df3.png?v=1595948683"},{"product_id":"19483-joico-body-luxe-thickening-shampoo-101-oz-43620","title":"JOICO BODY LUXE THICKENING SHAMPOO 10.1 OZ 43620","description":"\u003cb\u003eJoico Body Luxe Thickening Shampoo\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBody Luxe\u003cbr\u003e\u003cbr\u003eThis unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Joico`s exclusive Oat Protein Complex contains hydrolyzed oat protein to thicken hair and oat amino acids to protect against damage.\u003cbr\u003e\u003cbr\u003eBody Luxe Thickening Shampoo\u003cbr\u003e\u003cbr\u003eDesigned for: fine, limp hair\u003cbr\u003e\u003cbr\u003eBenefits: \u003cbr\u003e\u003cbr\u003eThis luxuriously rich shampoo thickens with Oat Protein Complex while gently cleansing hair.\u003cbr\u003e\u003cbr\u003eHair looks and feels thicker and fuller and is more responsive to styling.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico Body Luxe Thickening Shampoo\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28161460742,"sku":"IB19483","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-body-luxe-thickening-shampoo-10-1-oz-43620-1.jpg?v=1571439824"},{"product_id":"joico-k-pak-intense-hydrator","title":"Joico K-Pak Intense Hydrator","description":"\u003ch3\u003eJoico K Pak Intense Hydrator\u003c\/h3\u003e\n\u003cp\u003eThere's dry hair and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eImproves softness and ramps up radiance.\u003c\/p\u003e\n\u003cp\u003eHelps repair damaged hair.\u003c\/p\u003e\n\u003cp\u003eDetangles with ease.\u003c\/p\u003e\n\u003cp\u003eReduces frizz.\u003c\/p\u003e\n\u003ch3\u003eHow To Use:\u003c\/h3\u003e\n\u003cp\u003eAfter shampooing, apply to damp hair and leave on for a full five minutes; then rinse thoroughly.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"8.5 oz","offer_id":31165691461705,"sku":"IB19488","price":31.49,"currency_code":"USD","in_stock":true},{"title":"1 oz packet","offer_id":31165691494473,"sku":"IB58472","price":3.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/2563131.jpg?v=1605015885"},{"product_id":"joico-k-pak-color-therapy-shampoo","title":"Joico K-Pak Color Therapy Shampoo","description":"\u003ch2\u003eJoico K-Pak Color Therapy Shampoo\u003c\/h2\u003e\n\u003cp\u003eK-PAK Color Therapy deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadraßond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair’s outer protective layer.\u003c\/p\u003e\n\u003cp\u003eA gentle color-protecting shampoo for weak or multi-processed hair. Provides a dense, cushiony lather that rinses away easily, helping to prevent tangles and protect hair fibers.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"10.1 oz","offer_id":28166531846,"sku":"IB29830","price":19.19,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":12246533800009,"sku":"IB55647","price":34.79,"currency_code":"USD","in_stock":true},{"title":"128 oz","offer_id":40833343127625,"sku":"IB66829","price":97.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/iipsrv_ac224bcb-70fe-4e12-896e-f73ca1a43203.jpg?v=1608652772"},{"product_id":"41139-joico-instant-refresh-dry-shampoo-62-oz","title":"JOICO INSTANT REFRESH DRY SHAMPOO 6.2 OZ","description":"\u003cb\u003eJoico Instant Refresh Dry Shampoo 6.2 oz\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSeawater adds thick, tousled texture and body to hair. Adds light to medium hold with a matte finish. Algae Extract adds and retains moisture in hair. Ideal for all hair types and lengths.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico Instant Refresh Dry Shampoo 6.2 oz\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28173741958,"sku":"IB41139","price":14.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-instant-refresh-dry-shampoo-6-2-oz-1.jpg?v=1571439831"},{"product_id":"19473-joico-body-luxe-root-lift-102-oz-42750","title":"JOICO BODY LUXE ROOT LIFT 10.2 OZ 42750","description":"\u003cb\u003eJoico Body Luxe Root Lift\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBody Luxe\u003cbr\u003e\u003cbr\u003eThis unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Joico`s exclusive Oat Protein Complex contains hydrolyzed oat protein to thicken hair and oat amino acids to protect against damage.\u003cbr\u003e\u003cbr\u003eBody Luxe Root Lift\u003cbr\u003e\u003cbr\u003eDesigned for: volumizing\u003cbr\u003e\u003cbr\u003eBenefits: \u003cbr\u003e\u003cbr\u003eThis volume boosting spray with a directional-delivery system is applied at the roots to provide extra lift, volume, body and bounce that lasts throughout the day.\u003cbr\u003e\u003cbr\u003eCreates substantial lift and support at the roots. \u003cbr\u003eLeaves hair feeling natural, touchable and brushable.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico Body Luxe Root Lift\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28188004870,"sku":"IB19473","price":14.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-body-luxe-root-lift-10-2-oz-42750-1.jpg?v=1571439870"},{"product_id":"19484-joico-body-luxe-thickening-conditioner-101-oz-43621","title":"JOICO BODY LUXE THICKENING CONDITIONER 10.1 OZ 43621","description":"\u003cb\u003eJoico Body Luxe Thickening Conditioner\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eBody Luxe\u003cbr\u003e\u003cbr\u003eThis unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Joico`s exclusive Oat Protein Complex contains hydrolyzed oat protein to thicken hair and oat amino acids to protect against damage.\u003cbr\u003e\u003cbr\u003eBody Luxe Thickening Conditioner\u003cbr\u003e\u003cbr\u003eDesigned for: fine, limp hair\u003cbr\u003e\u003cbr\u003eBenefits: \u003cbr\u003e\u003cbr\u003eThis luxuriously rich conditioner thickens with Oat Protein Complex while protecting the hair with Quadramine Complex.\u003cbr\u003e\u003cbr\u003eHair looks and feels thicker and fuller and is more responsive to styling.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico Body Luxe Thickening Conditioner\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28188016710,"sku":"IB19484","price":13.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-body-luxe-thickening-conditioner-10-1-oz-43621-1.jpg?v=1571439870"},{"product_id":"joico-joiwhip-firm-hold-foam","title":"Joico JoiWhip Firm Hold Foam 10.2 oz","description":"\u003ch2\u003eJoico JoiWhip Firm Hold Foam 10.2 oz\u003c\/h2\u003e\n\u003cp class=\"vc_custom_heading cesis_text_transform_none wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpb_start_animation animated\" data-delay=\"750\"\u003eThis va-va-voom mousse builds extraordinary, crunch-free volume in any masterpiece you can dream up; while instantly infusing hair with sumptuous volume, hold, and protection from the elements without drying out a single strand.\u003c\/p\u003e\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cp\u003e\u003cstrong\u003eThink of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vc_row wpb_row vc_inner vc_row-fluid\"\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"cesis_icon_list cesis_il_1\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eCreates lasting volume and body\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eBoosts shine\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eFights frizz and flyaways\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eThermal protection\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\"\u003e\n\u003cdiv class=\"vc_column-inner\"\u003e\n\u003cdiv class=\"wpb_wrapper\"\u003e\n\u003cdiv class=\"cesis_icon_list cesis_il_1\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eProtects against pollution*\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eParaben-free\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-heart-o\"\u003e\u003c\/i\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003eSilicone-free\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"cesis_single_list\" data-delay=\"0\"\u003e\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003cp class=\"cesis_list_text main_font\"\u003e*laboratory tested using pollution particles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28188016646,"sku":"IB19479","price":19.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/2579857.jpg?v=1623676281"},{"product_id":"joico-joigel-firm-styling-gel","title":"Joico Joigel Firm Styling Gel 8.5 oz","description":"\u003ch3\u003eJoico Joigel Firm Styling Gel 8.5 oz\u003c\/h3\u003e\n\u003cp\u003eHair that's tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula -which locks in shine and hydration and locks OUT pollution and humidity -coaxes those spirited strands into shape.\u003c\/p\u003e\n\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eHelps add structure and hold.\u003c\/p\u003e\n\u003cp\u003eLocks in hydration.\u003c\/p\u003e\n\u003cp\u003eBoosts shine.\u003c\/p\u003e\n\u003cp\u003eThermal protection.\u003c\/p\u003e\n\u003cp\u003eProtects against pollution.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply to damp\/dry hair. Style as usual.\u003c\/p\u003e\n","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28188017606,"sku":"IB61426","price":17.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/Joico-Joigel-Firm-Styling-Gel-8-5-oz.jpg?v=1617887002"},{"product_id":"joico-moisture-recovery-conditioner","title":"Joico Moisture Recovery Conditioner","description":"\u003ch3\u003eJoico Moisture Recovery Conditioner\u003c\/h3\u003e\n\u003cp\u003eJoico's Moisture Recovery Conditioner saturates thick\/coarse hair with intensive moisture and seals it in so strands stay replenished and healthy-looking.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24-hour moisture replenishment.\u003c\/li\u003e\n\u003cli\u003eDouble the softness.\u003c\/li\u003e\n\u003cli\u003e3X less prone to breakage.\u003c\/li\u003e\n\u003cli\u003eHair looks instantly replenished, shiny, and healthy.\u003c\/li\u003e\n\u003cli\u003eEasily detangles dry hair.\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes thick\/coarse, dry hair.\u003c\/li\u003e\n\u003cli\u003eAdds softness, smoothness, and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply to clean, damp hair. Leave in 1 minute. Rinse.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"8.5 oz","offer_id":39369747693641,"sku":"IB19490","price":21.69,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":39369747726409,"sku":"IB62157","price":38.99,"currency_code":"USD","in_stock":true},{"title":"128 oz","offer_id":40779320950857,"sku":"IB39999","price":60.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/11c1ea9a650242ac110003.png?v=1595948844"},{"product_id":"joico-k-pak-daily-conditoner","title":"Joico K-Pak Conditioner","description":"\u003ch2\u003eJoico K-Pak Conditioner\u003c\/h2\u003e\n\u003cp\u003eK-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it. K-Pak conditioner reconstructs, strengthens and detangles dry, damaged hair with K-PAK's Keratin Silicone Complex. Hair feels smooth, silky and shiny with vitality and bounce.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"JOICO","offers":[{"title":"8.5 oz","offer_id":28188018246,"sku":"IB19496","price":31.49,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":12246576693321,"sku":"IB51938","price":35.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-k-pak-conditioner-300-mln-1597751315.jpg?v=1608652978"},{"product_id":"19508-joico-color-endure-violet-conditioner-101-oz-43958","title":"JOICO COLOR ENDURE VIOLET CONDITIONER 10.1 OZ 43958","description":"\u003cb\u003eJoico Color Endure Violet Conditioner\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eColor Endure Violet Conditioner \u003cbr\u003e\u003cbr\u003eDesigned for: toning blonde or gray hair\u003cbr\u003e\u003cbr\u003eBenefits: \u003cbr\u003e\u003cbr\u003e Contains a balanced level of violet dye to reinforce tonign and seal the cuticle. Ideal for daily use. \u003cbr\u003e \u003cbr\u003e Maintains cool blonde tones and neutralize brassy tones. \u003cbr\u003e \u003cbr\u003e Brightens highlighted\/high-lift blonde or gray hair that has faded or yellowed due to oxidation. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eNEW: Color Endure Product Line\u003cbr\u003e\u003cbr\u003eColor Endure takes color preservation one step further with Joico`s exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico Color Endure Violet Conditioner\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28188038022,"sku":"IB19508","price":14.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-color-endure-violet-conditioner-10-1-oz-43958-1.jpg?v=1571439870"},{"product_id":"joico-moisture-recovery-balm","title":"Joico Moisture Recovery Balm","description":"\u003ch3\u003eJoico Moisture Recovery Treatment Balm\u003c\/h3\u003e\n\u003cp\u003eFive minutes. That's all it takes for this super-hydrating rescue worker to come to the aid of your coif. We're not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eReplenishes lost moisture and deeply hydrates.\u003c\/p\u003e\n\u003cp\u003eReduces breakage by up to 80%.\u003c\/p\u003e\n\u003cp\u003eReduces frizz.\u003c\/p\u003e\n\u003cp\u003eAdds softness, shine, and movement.\u003c\/p\u003e\n\u003ch3\u003eHow To Use:\u003c\/h3\u003e\n\u003cp\u003eApply to clean, damp hair. Leave in up to 5 minutes. Rinse.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"1 oz packet","offer_id":31165685596233,"sku":"IB58471","price":3.99,"currency_code":"USD","in_stock":false},{"title":"8.5 oz","offer_id":31165685563465,"sku":"IB19502","price":24.49,"currency_code":"USD","in_stock":true},{"title":"16.9 oz","offer_id":39308836405321,"sku":"IB61612","price":37.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/2558770.jpg?v=1595948791"},{"product_id":"joico-joimist-medium-hold-hairspray","title":"Joico JoiMist Medium Hold Hairspray 9 oz","description":"\u003cb\u003eJoico JoiMist Medium Hold HairSpray\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJoiMist Medium \u003cbr\u003e\u003cbr\u003eFormerly: JOIMIST Medium Hold Shaping And Finishing Spray\u003cbr\u003e\u003cbr\u003eDesigned for: styling and finishing\u003cbr\u003e\u003cbr\u003eBenefits: \u003cbr\u003e This humidity-resistant, fast-drying working and finishing aerosol spray provides light-to-medium hold while leaving hair shiny and touchable. \u003cbr\u003e \u003cbr\u003e UV protectants protect against daily environmental stress. \u003cbr\u003e \u003cbr\u003e Hair is flexible, touchable with all-day support. \u003cbr\u003e \u003cbr\u003e\u003cb\u003eJoico JoiMist Medium Hold HairSpray\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28188064454,"sku":"IB19520","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/2579861.jpg?v=1627060947"},{"product_id":"19518-joico-joimist-hair-spray-firm-105-oz-45566","title":"JOICO JOIMIST HAIR SPRAY FIRM 9.1 OZ","description":"\u003cb\u003eJoico JoiMist Hair Spray Firm\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eJoiMist Firm \u003cbr\u003e\u003cbr\u003eFormerly: JOIMIST FIRM Maximum Hold Finishing Spray\u003cbr\u003e\u003cbr\u003eDesigned for: spray finish\u003cbr\u003e\u003cbr\u003eBenefits: \u003cbr\u003e This firm-hold aerosol spray locks in finished style for all-day hold and support. \u003cbr\u003e \u003cbr\u003e UV protectants protect against daily environmental stress. \u003cbr\u003e \u003cbr\u003e An excellent humidity-resistant firm-hold spray that maintains hairs shape throughout the day. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico JoiMist Hair Spray Firm\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28188064902,"sku":"IB19518","price":19.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/2579862.jpg?v=1627312609"},{"product_id":"joico-k-pak-color-therapy-condition","title":"Joico K-Pak Color Therapy Conditioner","description":"\u003ch2\u003eJoico K-Pak Color Therapy Conditioner\u003c\/h2\u003e\n\u003cp\u003eA rich color-protecting conditioner for damaged or multi-processed hair. 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Leave in for 1 minute. Rinse.\u003cbr\u003e\u003cbr\u003eEND RESULT: When used as a complete system, Smooth Cure:\u003cbr\u003e•Leaves hair smooth for up to 72 hours\u003cbr\u003e•Reduces frizz by 79%\u003cbr\u003e•Provides 24-hour high humidity protection\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico Smooth Cure Conditioner\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28194505286,"sku":"IB39842","price":14.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-smooth-cure-conditioner-10-1-oz-1.jpg?v=1571439919"},{"product_id":"40865-joico-power-spray-fast-dry-finishing-spray-9-oz","title":"JOICO POWER SPRAY FAST DRY FINISHING SPRAY 9 OZ","description":"\u003cb\u003eJoico Power Spray Finishing Spray\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eSick of sprays causing stiff, sticky strands? Ditch the tacky stuff and grab a can of Joico Power Spray Fast-Drying Finishing Spray. 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UV protectants and panthenol provide shine and a barrier against the environment. Maximum hold for all hair types and styles.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico Power Whip 10.2 oz\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28195127558,"sku":"IB41141","price":18.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/2579858.jpg?v=1627311125"},{"product_id":"41140-joico-power-gel-sculpting-gel-85-oz","title":"JOICO POWER GEL SCULPTING GEL 8.5 OZ","description":"\u003cb\u003eJoico Power Gel 8.5 oz\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eProvides excellent support, control and shine for styling without flaking. UV protectants condition and protect against daily environmental stress. Maximum styling control, body and shine to support hard-to-hold hair.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eJoico Power Gel 8.5 oz\u003c\/b\u003e\u003cbr\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28195142918,"sku":"IB41140","price":13.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-power-gel-sculpting-gel-8-5-oz-1.jpg?v=1571439923"},{"product_id":"45420-joico-heat-set-blowout-perfecting-creme-5-1-oz","title":"Joico Heat Set Blowout Perfecting Creme 5.1 oz","description":"\u003cp\u003e\u003cstrong\u003eJoico Heat Set Blowout Perfecting Creme 5.1 oz\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePeople pay mega dollars for the perfect blowout; but we think you should also be able to nail the maneuver at home without the help of a pro. And that’s exactly why we’ve put all the tricks of a good blow dry into a single, brilliant styling product: This all-in-one, Level 3-hold crème reduces your drying time, detangles and defrizzes the friskiest of strands; offers heat protection up to 450 degrees; plus, it layers easily with other styling products for the ultimate, weightless coif.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect choice for:\u003c\/strong\u003e All hair types… and especially those who want to look like they’ve made a trip to the salon each and every time they dry their own hair. 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Spray it, layer it, play with it for buildable texture in seconds.\u003c\/p\u003e\n\u003ch3\u003eFeatures:\u003c\/h3\u003e\n\u003cp\u003eInstant lift, fullness, and texture.\u003c\/p\u003e\n\u003cp\u003eQuick-dry with a satiny powder finish.\u003c\/p\u003e\n\u003cp\u003eCreates a great foundation for any updo styling.\u003c\/p\u003e\n\u003cp\u003eStainless-steel ball technology ensures an ideal balance of powder and liquid.\u003c\/p\u003e\n\u003cp\u003eProtects against pollution.\u003c\/p\u003e\n\u003cp\u003eParaben-free.\u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eSpray on dry hair for targeted or all over volume and texture.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28255777350,"sku":"IB61427","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/Joico-Hair-Shake-Finisher-5-1-oz.jpg?v=1617887165"},{"product_id":"49101-joico-color-infuse-copper-conditioner-10-1-oz","title":"Joico Color Infuse Copper Conditioner 10.1 oz","description":"\u003ch3\u003eJoico Color Infuse Copper Conditioner 10.1 oz\u003c\/h3\u003e\n\u003cp\u003eFor you \"\"auburn-ettes\"\" - don't let that ginger get away! Lock in those fiery russet, auburn, and reddish-blonde tones with Color Infuse Copper Shampoo and Conditioner, a brilliantly formulated cleanser and moisturizer that restore spicy heat, intensity, and luster to any shade that shows its metal. Color Infuse Copper, is just right for those rich auburn and ginger beauties! No more fading copper tones that turn to a dull and withering gold. Spice up that ginger in your hair and keep the dimension in your color alive and vibrant! Coppers, especially light-colored coppers or copper blondes fade quicker than any other shade, and the sun will fade ends on even natural copper-reds. New Color Infuse Copper Shampoo and Conditioner actually infuses hair strands with the perfect amount of copper dyes to enhance lighter copper shades or adds a little copper tone in the case of blonde hair, and seals in the color. Gently cleansing and conditioning, your hair will have brighter, more vibrant color, so you keep an even, rich and shiny ginger color.\u003c\/p\u003e\n\u003cp\u003e- Color Infuse Copper instantly refreshes copper tones + highlights\u003cbr\u003e - Tone-enhancing pigments last though regular shampooing, maintaining over 85% of color vibrancy even after 18 washes\u003cbr\u003e - Proven to reduce breakage by more than 53%* - Multi-Spectrum Defense Complex™ helps protect color against fading\u003cbr\u003e - Bio-Advanced Peptide Complex™ delivers root-to-tip repair + protection for healthier hair with every use\u003cbr\u003e - Boost color vibrancy + shine\u003cbr\u003e - Cumulative effects - the more often you use the more color-enriching dyes it infuses into the strands, keeping your color tones even\u003cbr\u003e * Against combing breakage on damaged hair vs. a non-conditioning shampoo \u003c\/p\u003e\n\u003cp\u003eDirections:\u003c\/p\u003e\n\u003cp\u003eThe How-To of Color Infuse:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Use Color Infuse Shampoo and Conditioner as often as needed for maintenance. If you have porous ends, apply the shampoo starting at the scalp, then massage it half-way down hair strands. Leave the shampoo on for up to five minutes to allow for maximum dye penetration, then allow the foam to work its way through your more porous ends as you rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Apply the conditioner from halfway down your strands to the ends, then leave it on for up to three minutes to allow the dyes to deposit into your more porous ends.\u003cbr\u003e If you have highlights in a darker base, you can safely apply Color Infuse to all of your hair; the dyes will just lightly affect your dark base while refreshing your highlights. If your hue is really faded, allow the conditioner to sit on your hair for five minutes. If you're just fighting a minimal amount of fading, a minute or two will be sufficient. \u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28258532934,"sku":"IB49101","price":15.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-color-infuse-copper-conditioner-10-1-oz-1.jpg?v=1571441073"},{"product_id":"50166-joico-moisture-co-wash-whipped-cleansing-conditioner-8-5-oz","title":"Joico Moisture Co Wash Whipped Cleansing Conditioner 8.5 oz","description":"\u003ch3\u003eJoico Moisture Co Wash Whipped Cleansing Conditioner 8.5 oz\u003c\/h3\u003e\n\u003cp\u003eJust when you thought you couldn’t add one more thing to your calendar, we figured out a way to take something off. With one-stop washing, Moisture Co+Wash not only merges shampoo and conditioner into a conveniently single maneuver, but actually infuses dry, brittle hair with the kind of nourishing ingredients you normally get from a deep-conditioning treatment. Plus, we threw in a cool dispensing system that puts a dollop of this sulfate-free, ultra-rich, aerated cream right into the palm of your hand—a dollop that’s HALF the size of other two-in-one shampoos. With Co+Wash, just a tiny bit will give you slip. Perfect choice for: Dry, brittle, or undernourished hair of any type or texture—Co+Wash actually reduces breakage by up to 59 percent.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003e- cleanse and condition hair in a single shot\u003cbr\u003e - Leave locks 2x more resistant tyo breakage\u003cbr\u003e - Use 50% less product than with a typical co-wash\u003cbr\u003e - The perfect complement to your Joico Shampoo \u0026amp; Conditioner     \u003c\/p\u003e\n\u003cp\u003eDirections:\u003c\/p\u003e\n\u003cp\u003eForget about the typical endless pumps and waste. Moisture Co+Wash gets down to business using 50 percent less product, so just hit the nozzle a couple of times and work the foamy cream into your thoroughly wet hair from roots to ends, then rinse. Use it interchangeably with our regular Moisture Recovery line for the ultimate protection and convenience.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28260773254,"sku":"IB50166","price":19.19,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-moisture-co-wash-whipped-cleansing-conditioner-8-5-oz-1.jpg?v=1571441193"},{"product_id":"joico-k-pak-color-therapy-luster-lock","title":"Joico K-Pak Color Therapy Luster Lock","description":"\u003ch3\u003eJoico K-Pak Color Therapy Luster Lock\u003c\/h3\u003e\n\u003cp\u003eK-Pak Color Therapy Luster Lock - instant shine \u0026amp; repair treatment. Think your color-treated tresses are so parched, lackluster and brittle that only a pair of scissors and a pixie cut will do?\u003c\/p\u003e\n\u003cp\u003eMeet our miracle fix: Just one treatment with NEW K-PAK Color Therapy Luster Lock leaves locks glowing with lustworthy shine and out-of-this world vibrancy, while seriously boosting your mane’s strength to make it 9x more resistant to breakage!*\u003cbr\u003e\u003cbr\u003e *Against combing breakage on damaged hair vs. a non-conditioning shampoo.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"5.1 oz","offer_id":28261701126,"sku":"IB50587","price":21.99,"currency_code":"USD","in_stock":true},{"title":"8.5 oz","offer_id":39369778626633,"sku":"IB62152","price":31.44,"currency_code":"USD","in_stock":true},{"title":"16.9 oz","offer_id":12246530162761,"sku":"IB55648","price":39.92,"currency_code":"USD","in_stock":true},{"title":"1 oz packet","offer_id":31165699358793,"sku":"IB58474","price":3.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-k-pak-color-therapy-luster-lock-4-7-oz-1.jpg?v=1571441221"},{"product_id":"joico-color-balance-purple-shampoo","title":"Joico Color Balance Purple Shampoo","description":"\u003ch3\u003eJoico Color Balance Purple Shampoo \u003c\/h3\u003e\n\u003cp\u003eColor Balance Purple neutralize brassy\/yellow tones in blonde\/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to #instacool!\u003c\/p\u003e\n\u003cp\u003eStaying true to hue is now easier than ever JOICO's® glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair's cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex™, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones. \u003c\/p\u003e\n\u003cp\u003e- Instantly neutralizes unwanted brassy\/yellow tones in blonde\/gray hair\u003cbr\u003e - Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos\u003cbr\u003e - Multi-Specturm Defense Complex™ helps protect color against fading\u003cbr\u003e - Bio-Advanced Peptide Complex™ delivers non-stop repair and protection for healthier hair with every use\u003cbr\u003e - Boosts shine and reduces frizz \u003c\/p\u003e","brand":"JOICO","offers":[{"title":"10.1 oz","offer_id":40833350041673,"sku":"IB46600","price":18.79,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":40833350074441,"sku":"IB66832","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/316GTwRPjDL.jpg?v=1611676786"},{"product_id":"46602-joico-color-balance-blue-shampoo-10-1-oz","title":"Joico Color Balance Blue Shampoo 10.1 oz","description":"\u003ch3\u003eJoico Color Balance Blue Shampoo 10.1 oz\u003c\/h3\u003e\n\u003cp\u003eColor Balance Blue shampoo and conditioner to neutralize brassy\/orange tones in lighten\/highlighted naturally dark brunette hair. Thanks to a perfect dose of tone-correcting blue pigments and our color-protecting Multi-Spectrum Defense Complex, Color Balance Blue instantly neutralizes those unsightly brassy \/orange tones, while preserving hair color up to 18 washes for 6 to 8 weeks.,\u003c\/p\u003e\n\u003cp\u003e- Instantly neutralizes unwanted brassy\/orange tones in lightened naturally dark brunette hair\u003cbr\u003e - Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos\u003cbr\u003e - Preserves 89% of hair color for up to 18 washes for 6 to 8 weeks*\u003cbr\u003e - Multi-Spectrum Defense Complex helps protect color against fading\u003cbr\u003e - Bio-Advanced Peptide Complex delivers root-to-tip repair and protection for healthier hair with every use\u003cbr\u003e - Boosts shine and reduces frizz\u003cbr\u003e * When both Color Balance Blue Shampoo and Conditioner are used. \u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28686523462,"sku":"IB46602","price":18.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/images_b4f511f7-4843-47a5-9b65-0ccdb697c12e.jpg?v=1611683410"},{"product_id":"46603-joico-color-infuse-red-shampoo-10-1-oz","title":"Joico Color Infuse Red Shampoo 10.1 oz","description":"\u003ch3\u003eJoico Color Infuse Red Shampoo 10.1 oz\u003c\/h3\u003e\n\u003cp\u003eRed hair color fades faster than any other shade. This new care system, specially formulated for red heads, gently cleanses and moisturizes while depositing color refreshing pigments. The Multi-Spectrum Defense Complex™ fights both physical and environmental factors that cause color fading and tonal change. Reds instantly appear brighter and more luminous. \u003cbr\u003e\u003cbr\u003e MULTI-SPECTRUM DEFENSE COMPLEX™ A fade-defying blend of green tea extract, anti-oxidants, and UV protectors that fight both the physical and environmental factors that cause fading and tonal change. \u003cbr\u003e\u003cbr\u003e BIO-ADVANCED PEPTIDE COMPLEX™ Lasts up to 25 shampoos, helps repair damage and prevent future damage.\u003c\/p\u003e\n\u003cp\u003e• Instantly boosts red tones and highlights\u003cbr\u003e • Increases color vibrancy \u0026amp; shine\u003cbr\u003e • Proven to reduce breakage by more than 53%*\u003cbr\u003e • Repairs damaged hair \u0026amp; protects against future damage with Bio-Advanced Peptide Complex™\u003cbr\u003e • Proven to strengthen hair, making it 2x more resistant to breakage (against combing breakage on damaged hair vs. a non-conditioning shampoo.)\u003cbr\u003e • Helps protect color against fading with Multi-Spectrum Defense Complex\u003cbr\u003e • Infuses hair with vital moisture while combating frizz \u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28686530438,"sku":"IB46603","price":18.39,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-color-infuse-red-shampoo-10-1-oz-1.jpeg?v=1571441443"},{"product_id":"49102-joico-color-infuse-copper-shampoo-10-1-oz","title":"Joico Color Infuse Copper Shampoo 10.1 oz","description":"\u003ch3\u003eJoico Color Infuse Copper Shampoo 10.1 oz\u003c\/h3\u003e\n\u003cp\u003eFor you \"\"auburn-ettes\"\" - don't let that ginger get away! Lock in those fiery russet, auburn, and reddish-blonde tones with Color Infuse Copper Shampoo and Conditioner, a brilliantly formulated cleanser and moisturizer that restore spicy heat, intensity, and luster to any shade that shows its metal. Color Infuse Copper, is just right for those rich auburn and ginger beauties! No more fading copper tones that turn to a dull and withering gold. Spice up that ginger in your hair and keep the dimension in your color alive and vibrant! Coppers, especially light-colored coppers or copper blondes fade quicker than any other shade, and the sun will fade ends on even natural copper-reds. New Color Infuse Copper Shampoo and Conditioner actually infuses hair strands with the perfect amount of copper dyes to enhance lighter copper shades or adds a little copper tone in the case of blonde hair, and seals in the color. Gently cleansing and conditioning, your hair will have brighter, more vibrant color, so you keep an even, rich and shiny ginger color.\u003c\/p\u003e\n\u003cp\u003e- Color Infuse Copper instantly refreshes copper tones + highlights\u003cbr\u003e - Tone-enhancing pigments last though regular shampooing, maintaining over 85% of color vibrancy even after 18 washes\u003cbr\u003e - Proven to reduce breakage by more than 53%* - Multi-Spectrum Defense Complex™ helps protect color against fading\u003cbr\u003e - Bio-Advanced Peptide Complex™ delivers root-to-tip repair + protection for healthier hair with every use\u003cbr\u003e - Boost color vibrancy + shine\u003cbr\u003e - Cumulative effects - the more often you use the more color-enriching dyes it infuses into the strands, keeping your color tones even\u003cbr\u003e * Against combing breakage on damaged hair vs. a non-conditioning shampoo \u003c\/p\u003e\n\u003cp\u003eDirections:\u003c\/p\u003e\n\u003cp\u003eThe How-To of Color Infuse:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Use Color Infuse Shampoo and Conditioner as often as needed for maintenance. If you have porous ends, apply the shampoo starting at the scalp, then massage it half-way down hair strands. Leave the shampoo on for up to five minutes to allow for maximum dye penetration, then allow the foam to work its way through your more porous ends as you rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Apply the conditioner from halfway down your strands to the ends, then leave it on for up to three minutes to allow the dyes to deposit into your more porous ends.\u003cbr\u003e If you have highlights in a darker base, you can safely apply Color Infuse to all of your hair; the dyes will just lightly affect your dark base while refreshing your highlights. If your hue is really faded, allow the conditioner to sit on your hair for five minutes. If you're just fighting a minimal amount of fading, a minute or two will be sufficient. \u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28686864838,"sku":"IB49102","price":13.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-color-infuse-copper-shampoo-10-1-oz-1.jpg?v=1571441505"},{"product_id":"49099-joico-color-infuse-brown-shampoo-10-1-oz","title":"Joico Color Infuse Brown Shampoo 10.1 oz","description":"\u003ch3\u003eJoico Color Infuse Brown Shampoo 10.1 oz\u003c\/h3\u003e\n\u003cp\u003eFor all you brunettes, think of Color Infuse Brown Shampoo and Conditioner as the ultimate dessert for your rich brunette hair. It takes those sweet, golden, honeyed highlights and serves them up with a serious dose of shine and depth. Color Infuse Brown is formulated specifically to make sure brunettes stay rich - no more dull-brown doldrums here! This won't cover highlights, instead it enhances warm tones, golden and honey hues, on light and medium brunettes. Perfect for refreshing your color, it's great on natural, even virgin hair (as ends tend to get lighter) providing a natural infusion of color so tones stay even.\u003c\/p\u003e\n\u003cp\u003e- Color Infuse Brown instantly refreshes golden-brown + enhances golden highlights\u003cbr\u003e - Tone-enhancing pigments last though regular shampooing, maintaining over 85% of color vibrancy even after 18 washes\u003cbr\u003e - Proven to reduce breakage by more than 53%* - Multi-Spectrum Defense Complex™ helps protect color against fading\u003cbr\u003e - Bio-Advanced Peptide Complex™ delivers root-to-tip repair + protection for healthier hair with every use\u003cbr\u003e - Boost color vibrancy + shine\u003cbr\u003e - Cumulative effects - the more often you use the more color-enriching dyes it infuses into the strands, keeping your color tones even\u003cbr\u003e * Against combing breakage on damaged hair vs. a non-conditioning shampoo \u003c\/p\u003e\n\u003cp\u003eDirections:\u003c\/p\u003e\n\u003cp\u003eThe How-To of Color Infuse:\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Use Color Infuse Shampoo and Conditioner as often as needed for maintenance. If you have porous ends, apply the shampoo starting at the scalp, then massage it half-way down hair strands. Leave the shampoo on for up to five minutes to allow for maximum dye penetration, then allow the foam to work its way through your more porous ends as you rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Apply the conditioner from halfway down your strands to the ends, then leave it on for up to three minutes to allow the dyes to deposit into your more porous ends.\u003cbr\u003e If you have highlights in a darker base, you can safely apply Color Infuse to all of your hair; the dyes will just lightly affect your dark base while refreshing your highlights. If your hue is really faded, allow the conditioner to sit on your hair for five minutes. If you're just fighting a minimal amount of fading, a minute or two will be sufficient. \u003c\/p\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":28686864966,"sku":"IB49099","price":13.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/joico-color-infuse-brown-shampoo-10-1-oz-1.jpg?v=1571441505"},{"product_id":"joico-blonde-life-shampoo","title":"Joico Blonde Life Shampoo","description":"\u003ch3\u003eJoico Blonde Life Brightening Shampoo \u003c\/h3\u003e\n\u003cp\u003eJoico Blonde Life Brightening Shampoo gently cleanses for bright, beautiful blondes. Nutrient-rich Tamanu and Monoi oils help restore strength and softness.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGently Cleanses for Bright Blondes\u003c\/li\u003e\n\u003cli\u003eKeeps Hair On-tone up to 8 Weeks\u003c\/li\u003e\n\u003cli\u003eNourishes and Strengthens Blonde Hair\u003c\/li\u003e\n\u003cli\u003eLeaves Hair Soft and Shiny\u003c\/li\u003e\n\u003cli\u003eHydrates for Healthy Glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather and rinse.\u003c\/p\u003e\n","brand":"JOICO","offers":[{"title":"10.1 oz","offer_id":54765706903625,"sku":"IB51996","price":20.39,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":54765706936393,"sku":"IB70450","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/blonde_life_shampoo.jpg?v=1571441663"},{"product_id":"joico-blonde-life-conditioner","title":"Joico Blonde Life Conditioner","description":"\u003ch3\u003eJoico Blonde Life Conditioner\u003c\/h3\u003e\n\u003cp\u003eBRIGHTENING CONDITIONER for illuminating hydration \u0026amp; softness\u003c\/p\u003e\n\u003cp\u003eForget those dense, overly heavy moisturizing treatments designed for bleach blondes. We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.\u003c\/p\u003e\n\u003cp\u003eWhat Does It Do?\u003c\/p\u003e\n\u003cp\u003e• Proven to keep blondes bright and on-tone for up to 8 weeks*\u003cbr\u003e 9 out of 10 stylists agree, after one use, blondes are:\u003cbr\u003e • BRIGHTER\u003cbr\u003e • SOFTER\u003cbr\u003e • SHINIER\u003cbr\u003e • MORE HYDRATED\u003cbr\u003e\u003cbr\u003e *When using Brightening Shampoo and Conditioner\/Masque, which preserve over 80% of haircolor after 18 washes.\u003c\/p\u003e","brand":"JOICO","offers":[{"title":"8.5 oz","offer_id":40833340407881,"sku":"IB51997","price":21.19,"currency_code":"USD","in_stock":true},{"title":"33.8 oz","offer_id":40833340440649,"sku":"IB66828","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1320\/6585\/products\/blonde_life_conditioner.jpg?v=1568978993"},{"product_id":"joico-blonde-life-masque","title":"Joico Blonde Life Masque","description":"\u003ch3\u003eJoico Blonde Life Masque\u003c\/h3\u003e\n\u003cp\u003eBlonde Life Brightening Masque to intensely hydrate, detox and illuminate.\u003c\/p\u003e\n\u003cp\u003eMasques are for hiding things...but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. 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