{"product_id":"joico-lumishine-permanent-hair-color","title":"Joico Lumishine Permanent Creme Hair Color","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your hair with Joico Lumishine Permanent Creme Hair Color. Designed for vibrant, fade-resistant results, this professional-quality hair color doesn’t just enhance your look—it restores your hair’s shine, strength, and health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePowered by innovative ArgiPlex technology, Joico Lumishine deeply conditions and strengthens each strand from the inside out, leaving your hair feeling silky, nourished, and radiant.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDelivers up to 2X the shine for vibrant, luminous results. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eReduces breakage while replenishing and restrengthening hair by 100%. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProvides nourishing protection that locks in moisture, softness, and shine for up to 30 shampoos. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eA full spectrum of perfectly balanced, intermixable shades ensures predictable, reliable, and effortless color perfection straight from the tube or bottle. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eInfused with Joico’s exclusive Fresh Fragrance technology, this formula delivers a soothing blend of bergamot, iris, and sandalwood, transforming every color service into a truly luxurious experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use:\u003c\/span\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMix Joico LumiShine Repair+ Demi-Permanent Crème Color with 5 Volume LumiShine Developer in a 1:1 ratio (equal parts). If using a bottle applicator, add the developer first, then the color, and shake well. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e  \u003c\/span\u003e\u003cspan\u003eEasy 1:1 Mixing Ratio for All Formulas:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e5 Volume (1.5%) + LumiShine Demi-Permanent Liquid Color - No Lift, Deposit Only \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e10 Volume (3%) + LumiShine Permanent Creme Color - Up to 1 Level \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e20 Volume (6%) + LumiShine Permanent Creme Color - Up to 2 Levels \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e30 Volume (9%) + LumiShine Permanent Creme Color - Up to 3 Levels \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e40 Volume (12%) + LumiShine Permanent Creme Color - Up to 4 Levels \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003col start=\"2\"\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eApply evenly to dry, unwashed hair using an applicator bottle or a bowl and brush. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAllow the product to process for 5-35 minutes, depending on your desired 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